Barely Tamed wasn’t always Barely Tamed. When I first launched, I called the brand Untamed Roots. After my first year in business, I started the trademark process — and that’s when everything changed.
Out of nowhere, I was hit with a cease-and-desist from a massive Canadian company. They told me I couldn’t use the word “roots” in any form. I felt backed into a corner — either rebrand or lose everything I had built.
So I worked with legal counsel, dug deep, and came up with Barely Tamed. It felt right — raw, bold, and true to what I was creating. But even then, the road wasn’t easy. While filing, I landed on the radar of USPTO lawyers. They flagged me against a monster truck brand called “Bearly Tame.” Two completely different worlds — trucks vs. kids’ clothes — but I was forced to ask for permission to coexist.
At first, they agreed, but then changed the rules: if I wanted the trademark, I had to promise never to put my brand name on anything with wheels, tires, or engines. For a kids’ clothing line rooted in surf, skate, and moto culture, that was a crushing ask.
But instead of folding, I agreed — because this dream was bigger than a fight over graphics. Between legal battles, manufacturing nightmares, merchandise burning in fires, graphics stolen by other brands & 3rd parties, and countless other trial-and-error lessons, I’ve been tested in every way possible. And yet — I’m still here. Still standing. Still creating the dopest SoCal-inspired clothing for your toddlers. Because at the end of the day, Barely Tamed isn’t just a brand—it’s a mindset. A REFUSAL TO BACK DOWN. A celebration of kids being exactly who they are—wild, free, and unapologetically themselves.
Barely Tamed stands not just for the kids who wear it, but for the resilience it took to bring it to life. Every piece represents pushing through, standing tall, and living a little wild.
Thanks for riding with me. I’m just getting started!
